I'm a driven marketing professional with 2.5+ years of agency-side experience in the Advertising industry, combining data analysis and creative strategy to masterfully tell a client's story and perfectly capture a brand's essence. After a previous role in Video Investment and Cable advertising, my professional focus has shifted to the digital media space where I currently continue to hone my skills in campaign planning through digital channels such as Display/Programmatic, Social, SEM, Audio and Video.

In my current role as a Digital Media Planner at Horizon Media, I have a prominent, hands-on role in the planning of full-cycle digital media campaigns, including the management of conception, launch, execution, optimization, and reporting of a multitude of digital campaigns for one of our agency’s largest clients. A snapshot of my other core competencies include fluency in industry-wide campaign management tools such as Mediaocean, DoubleClick, and Facebook Ads Manager, as well as mastery of foundational tools like Microsoft Office and G Suite. Through cross-team collaboration, I have also continuously developed competency in areas symbiotic to media planning, including: billing and finance, ad operations, business solutions, and analytics.